Helping Small Towns Make a Big Impression

Travel & Tourism Content That Converts Visitors into Loyal Fans

You don’t need a million-dollar ad budget to attract visitors—you need the right words in the right places.

That’s where I come in.

I write tourism content that does more than describe a destination. It sparks curiosity. Builds trust. Encourages visitors to stay a little longer, spend a little more, and come back next season with friends.

Whether you’re running a CVB, launching a local tourism campaign, or trying to stand out on a shoestring, the right story can make all the difference.

If your town has something worth seeing—but nobody’s seeing it—it’s probably a content problem.

That’s what I fix.

I’ve spent the past few years helping tourism offices, cultural nonprofits, and local businesses across Appalachia turn their hidden strengths into visible wins. My tourism articles for Visit Galax have helped the city build a fresh brand identity rooted in music, mountain culture, and Main Street charm. I blend clear, conversational storytelling with on-page SEO that makes search engines take notice—without sounding like a keyword salad.

If your destination deserves more attention, let’s talk.

There’s no sales pitch—just a quick, practical conversation about what’s working and what’s not. If I can help, I will. If I can’t, I’ll point you to someone who can.

Email me to start the conversation.

Wayne Jordan