Data science writer, researcher, hiker, knitter. Former journalism professor. Curious about everything.
Using predictive analytics to enhance your app marketing is a powerful strategy. As we recently...
App developers everywhere felt hamstrung when Apple implemented its App Tracking Transparency (ATT)...
How much has your advertising budget increased in the last three years? Has the increase in spend...
Using data in business is a hot topic, but it continues to feel a little mysterious. People around...
This post is our second on cross-sell and upsell strategies; if you missed the first, check it out...
This article is part of our Predictive Frameworks series, which explores the most effective use...
At Pecan, we can’t help but have opinions about the best way to bring the power of predictive...
You have plenty of customer and market data. Your business has potential to grow. And things are...
Many of us started making data visualizations in elementary school. Maybe you organized colorful...
If you’ve been invited to an “ugly Christmas sweater” themed party, you might wonder: Is this...
November was a busy month as the winter holidays ramped up, and the Data Science Portal was no...
Classification models can help us understand factors related to service delays, evaluate the...
While many of us happily feast and relax on Thanksgiving, others are out there doing what’s...
Vukosi Marivate, Ph.D., chair of data science at the University of Pretoria, talks about the...
The answer is no; the myths just keep on coming. On the Data Science Mixer podcast, I always ask...
Haven’t we debunked all the data science myths yet? · 3 min read The answer is no; the myths just...
Abhishek Gupta, author of the forthcoming book Actionable AI Ethics, discusses how to move from...