Data science writer, researcher, hiker, knitter. Former journalism professor. Curious about everything.
The myth: Low-code predictive analytics platforms can’t offer the functionality and results of...
Using predictive analytics to enhance your app marketing is a powerful strategy. As we recently...
App developers everywhere felt hamstrung when Apple implemented its App Tracking Transparency (ATT)...
How much has your advertising budget increased in the last three years? Has the increase in spend...
Using data in business is a hot topic, but it continues to feel a little mysterious. People around...
This post is our second on cross-sell and upsell strategies; if you missed the first, check it out...
This article is part of our Predictive Frameworks series, which explores the most effective use...
At Pecan, we can’t help but have opinions about the best way to bring the power of predictive...
How to Choose the Right Predictive Analytics Strategy for Your TeamThe In Depth Hands On GuideYour...
The What and Why of Predictive AnalyticsGaining Foresight for Your Business with DataUsing data...
You have plenty of customer and market data. Your business has potential to grow. And things are...
Many of us started making data visualizations in elementary school. Maybe you organized colorful...