Editor and writer specializing in enterprise IT, marketing and advertising, fashion and style.
The world has already started looking a lot different since the pandemic began, but the number of...
COVID-19 has forced numerous marketers to scale back or scuttle their plans this year, but for...
The postponement of the Summer Olympics, coupled with the suspension of play across the NBA and...
Loyalty programs existed long before personalization and one-to-one marketing bubbled up as...
Editor's Note: This is part of a series of pieces looking at the year to come that Marketing Dive...
With interest in experiential marketing showing no signs of waning, marketers this year kicked...
Enthusiastic fans sparked significant engagement — and product shortages — for White Claw and...
In the same way trick-or-treaters never know exactly what will be dropped into their bags on...
SpongeBob SquarePants does not look happy. Eyes downcast, listlessly holding a remote control, the...
Just over a year since controversy led to the removal of its founder's image from its marketing,...
In the early days of sports marketing, there were multimillion dollar TV spots during the Super...
The usual flood of 50%-off sales and buy-one-get-one-free offers is evident now that the holiday...
If brands are occasionally finding it difficult to see the long-term future of investing in...
Seven years ago, while hurriedly searching for holiday gifts in London's Westfield Shopping Centre,...
Consumers know by now that the moment they begin researching a product online — whether it's...
Ever since revelations surfaced that data from an estimated 87 million Facebook users were passed...
Having gorged on snackable, short digital content formats like GIFs over the past few years, more...
The Consumer Electronics Show in Las Vegas is traditionally filled with so many gadgets and new...
Just before she started making TV appearances to promote her latest album "Unapologetically" last...
When people think of National Geographic, they probably recall an arresting wildlife photo...