In 2000, sisters Jenniphr and Greer Goodman created a Sundance darling called "The Tao of Steve,"...

Google is not just a search company. It's a media company. And it's not just a media company; it's...

Celebrity endorsements for brands are nothing new. One of their earliest uses as trust signals was...

Three of the trust signals I've written about previously are having a Wikipedia entry, a security...

Everybody claims to be a growth hacker these days -- at least if you check out people's bios on...

Many customer review sites, such as Tripadvisor, G2 and TrustRadius, enable you to embed reviews of...

In 2012, I wrote the 57-page eBook "Photojournalism, Technology and Ethics" for Black Star...

The Better Business Bureau has been a symbol of trust since the days of teletypes and horses and...

At the ripe old age of 23, the TRUSTe seal is the granddaddy of trustmarks. And while it's not...

A verified badge on social media has long been one of the most sought-after trust signals on the...

Have you ever watched a road bicycle race? Typically, one person will be in the lead, with a group...

As the blurring of earned and paid media accelerates, the once bright line between editorial...

"If everyone is special, then no one is. If everyone gets a trophy, trophies become...

"Trust signals," broadly defined, are the evidence points that inspire confidence in your brand...

Third-party validation is one of the best ways to build trust online -- and one of the most...

What's the first thing you do when you sit down in your doctor's office -- especially if it's a new...

Years ago, attorney Mike Godwin asserted what became known as "Godwin's Law": "As an online...

How much can we trust the history we're taught? This website is devoted to the trust signals we...

What is "review gating" and why should you care about it? Review gating is when a business attempts...

“He’s such a bandwagon.” That’s what my 11-year-old son says when one of his friends claims to be a...