I like to write about trust. I also like to write about history. And so it's no surprise that the...

There are lots of inspirational quotes on the topic of failure and how failing is necessary on the...

Few things are more important to a brand's reputation than its website. And yet too many companies,...

Google, Yelp and Facebook form a triumvirate of influence when it comes to online reviews,...

In 2000, sisters Jenniphr and Greer Goodman created a Sundance darling called "The Tao of Steve,"...

Google is not just a search company. It's a media company. And it's not just a media company; it's...

Celebrity endorsements for brands are nothing new. One of their earliest uses as trust signals was...

Three of the trust signals I've written about previously are having a Wikipedia entry, a security...

The Better Business Bureau has been a symbol of trust since the days of teletypes and horses and...

Many customer review sites, such as Tripadvisor, G2 and TrustRadius, enable you to embed reviews of...

In 2012, I wrote the 57-page eBook "Photojournalism, Technology and Ethics" for Black Star...

At the ripe old age of 23, the TRUSTe seal is the granddaddy of trustmarks. And while it's not...

Have you ever watched a road bicycle race? Typically, one person will be in the lead, with a group...

Everybody claims to be a growth hacker these days -- at least if you check out people's bios on...

A verified badge on social media has long been one of the most sought-after trust signals on the...

As the blurring of earned and paid media accelerates, the once bright line between editorial...

"Trust signals," broadly defined, are the evidence points that inspire confidence in your brand...

"If everyone is special, then no one is. If everyone gets a trophy, trophies become...

Third-party validation is one of the best ways to build trust online -- and one of the most...

Years ago, attorney Mike Godwin asserted what became known as "Godwin's Law": "As an online...