Rhonda Bradley

Top Call Center Software for Small Businesses

Learn the pros and cons of some of the most highly rated call center software solutions. Most people contacting a business over the phone value an efficient resolution to their issue, according to a new study by Clutch. In a survey of over 500…

What is Corporate Social Responsibility? A Guide for Small Businesses

Learn what corporate social responsibility is, and how small businesses can build a stronger connection with followers by implementing low-risk social campaigns. Many people may believe that corporate social responsibility is only for big name brands…

How Does B2B Social Media Marketing Differ From B2C?

Learn how B2B and B2C brands differ in their approach to social media marketing. Social media marketing is a highly effective tool for B2B brands. However, the goals, strategies, and content for B2B differ greatly from that of B2C brands. These…

How B2B Companies Can Create Compelling Video Content for YouTube

Find out how successful B2B brands create engaging content for their target audiences. According to a social media industry report by Social Media Examiner, only about half (52%) of B2B marketers use YouTube for social media marketing, and only…

4 Types of Small Business Advertising Ideas You Don’t Want to Miss Out On

Discover unique ways to advertise your small business that don’t include the typical social media, search engines, or email marketing. Small businesses know the importance of building a social media following and getting their content seen in search…

SEO for YouTube: How to Rank

Find out how to get your videos ranked on YouTube’s search engine with these SEO tips. According to a recent report, 6 out of 10 people prefer online videos to live TV. YouTube’s search engine is the 2nd largest search engine and the 3rd most-visited…

4 Examples of Interactive Advertising

Find out how brands are using interactive advertising to boost reach and engagement with these 4 examples of successful interactive advertising. When Pokemon Go launched in 2016, it topped app charts with a record-breaking 130 million downloads and…

Why Generation Z Loves YouTube

Find out why Generation Z prefers YouTube over all other social media platforms, and learn how to publish branded content that these consumers embrace. According to a recent survey by Visual Objects, YouTube is the most-visited website by people age…

2019 Content Marketing Trends to Watch

Discover the trends and tips small businesses should know before planning their 2019 content marketing strategy. Keep your content marketing strategy current with the following 2019 tips and trends for small business marketers. In this article, we’ll…

SEO for Non-Google Search Engines: Is It Worth it?

Find out if alternative search engines such as Bing, Duck Duck Go, and Amazon are worthy Google competitors for small businesses. Should you invest in non-Google SEO? How come you rarely see headlines about how to rank in the alternative search…

4 Tips for Planning Your 2019 Facebook Marketing Strategy

Learn what’s changed in Facebook marketing over the past years that will affect your 2019 strategy. 2018 has been a “banner” year for Facebook and the brands that use its platform for marketing. Facebook’s major algorithm change in the early part of…

How to Give Your Chatbot a Personality

Find out how to bring your chatbot to life with a personality that fits your target audience. Discover tips that help your programmed responses charm customers into enjoying the chatbot experience. When creating a chatbot for your business, one of…

3 Best Tools to Help Capture Featured Snippets on Google

Find out what featured snippets are and how your brand can capture the spotlight by getting featured in Google’s answer box. As featured snippets become more prominent in Google’s search engine results, many businesses are increasingly interested in…

When and How to Hire a Mobile App Marketing Company

Find out when your business should hire a mobile app marketing company, and learn what to look for when hiring one. According to a 2018 Statista report, both Apple and Android’s app stores offer more than 2 million apps. How do businesses make their…

Companies Dominating Social Media Customer Service

Discover which companies are excelling at providing top-notch customer service on social media. What can small businesses learn from these examples? Each year, social media customer service inches closer to becoming the gold standard for customer…

4 Examples of Successful Holiday Marketing Campaigns to Inspire Your Team

Find out how successful brands tailor traditional marketing strategies to fit current trends. Examples include Starbucks, Macy’s, John Lewis, and Royal Dutch Airlines. What can marketers learn from the successes and failures of some of the most…

SEO in 2018: Where We’re at Today

Find out what role search engine optimization plays in Google's search traffic in 2018. Prior to 2017, most marketers thought that the terms “keyword” and “search engine optimization” were synonymous with successful search engine page results. SEO…

The Do’s and Don’ts of Publishing on Medium.com

Find out how to effectively increase the power of your content on Medium. Learn the dos and don’ts for publishing on Medium. Medium.com is a unique platform – a social channel optimized for discovery, not search. Much like Facebook and LinkedIn,…

Social Media Roundup November 2018

Learn about the latest social media updates from the top platforms. Social media networks are constantly adjusting their platforms, offering new algorithms, new features, and other additional capabilities. It’s important for marketers to stay…

How to Set Up Instagram Shopping: A Step-by-Step Guide for Brands

Find out everything your business needs to know about the latest Instagram shopping options, including how to enable product stickers in Stories. Instagram shoppable options are a way for businesses to sell products directly to consumers, creating an…