Okay, so in the world of the experience economy (pioneered by B. Jospeh Pine over 20 years ago), Accenture are pushing the evolution from Customer Experience (CX) to Business Experience (BX) - but for people who follow Peter H. Diamandis's work, we know that it's actually about Transformational Experience (TX).

That said, there's some good thinking there - search Accenture Business of Experience to see what they're up to.