Hey Lexie,
This email is a little different.
Most brands tell you what they sell.
I want to tell you why Haus of Boujee exists.
A few years ago, I looked in the mirror and realised I'd spent so much time building a life for everyone else that I'd stopped showing up for myself.
Not because anything was wrong.
I had the career. The family. The responsibilities.
But somewhere between the deadlines, the school runs, the expectations and the endless to-do lists, I forgot how it felt to feel confident in my own skin.
Haus of Boujee was born from that moment.
Not just as a sunglasses brand, but as a reminder that ambitious women deserve to take up space, feel beautiful, and show up unapologetically.
Today, our community is growing faster than I ever imagined.
And the women joining us all have something in common.
They're mothers. Founders. Professionals. Dreamers.
Women who carry a lot on their shoulders, but still refuse to settle for feeling invisible.
Women who know that confidence isn't vanity.
It's power.
And every piece we create is designed to help you step into yours.
You can take a peek behind the scenes of my journey here:
Thank you for being here from the beginning.
I can't wait to show you what's coming next.
With love,
Cherné
Founder, Haus of Boujee
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A letter from our founder. 💌