Examples of my professional writing and content production: local news stories, lifestyle content, interviews with interesting people, inbound marketing blogs, social media 

A series I created & produced with videographer Josette Elieff for Bring Me The News (GoMN)

I reported on breaking news, curated local stories, and produced lifestyle content – including an original series, Meet the Minnesotan  – for this independent digital media company.

As the content manager at a digital agency, juggling hundreds of inbound marketing blogs every month — across everything from roofing pros to chiropractors — is my not-so-secret workout routine. Each new project comes with wildly different client preferences (and, occasionally, wildly different definitions of “urgent”). The steady chaos has transformed me into a strategic planner, relentless content detective, and a meticulous keeper of digital archives — think librarian, but with more spreadsheets and memes. Find a sampling of blogs I’ve written and optimized for humans, search engines, and even those mysterious AI overviews, proving that great content really can make everyone happy, no matter who (or what) is reading. Automotive . General Contractors . Health & Wellness . Home Services . Small Businesses

When Sidewalk Dog was looking for a freelance writer and said they needed someone who could really nail a sassy, "rude dog" voice, well, I kinda knew I had it in the bag. It was a doggone joy writing articles and creating social media content for SWD contests for over a year – I felt like Oprah giving stuff away every week! Browse articles, social media campaigns, and community engagement for a media company that provides a database of dog-friendly businesses and resources for dog owners.

These are case studies I’ve written for client websites — where project notes are sometimes little more than “we remodeled a kitchen” and a slightly blurry photo. Armed with imagination, a knack for research, and some digital elbow grease, I transform scraps into engaging stories that highlight what makes each project (and client) shine. If you’ve ever struggled to get the full story from a contractor, you’ll appreciate how these samples showcase not just the finished projects, but also my ability to craft compelling, client-branded narratives out of thin air (and the occasional vaguely-labeled JPEG). These case studies help my clients look good, win trust, and attract new business — no matter how much detail I start with.

Examples of my copywriting at a digital marketing agency building websites for clients in various industries ––specializing in automotive, home services, health & wellness, and small businesses.