July 06, 2022

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If Brian Boero re-wrote the phone book, I'd read it from cover to cover--and enjoy it. Dude can write.
So I wrote an editorial for HousingWire last week. I am re-posting it here because while what I have to say may seem obvious to whose who've been around real estate awhile, new entrants continue to slam into the same basic realities, and mortgage companies keep doing the same tired things over and over. This piece is my "simple theory of real estate industry stasis", for better or for worse, born of 25 years in this space. #proptech #mortgagemarketing

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Why real estate doesn't change