January 14, 2023

Article at folioyvr.com

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Cashmere Collection: Jay Manuel Ushers in New Designs

cashmere collection, jay manuel, justin wu, jason matlo, alex yu, helen siwak, vancouver, bc

International fashion star Jay Manuel presented 12 top Canadian designers and their Vision of a Future Without Cancer to kick-off Breast Cancer Awareness Month as part of the 19th Annual Cashmere Collection. With a theme – Celestial Awakening: A Celebration of Strength, Hope, and Compassion – at The Symes in Toronto.

Twelve brilliantly talented designers from across Canada created their unique and breathtaking visions of a future without Breast Cancer at a one-of-a-kind show of original couture — all entirely crafted in sheets of soft and luxurious Cashmere UltraLuxe Bathroom Tissue.

More than 240 top Canadian designers have taken part in the Cashmere Collection, now celebrating its 19th year. Produced by Kruger Products, it serves as the annual kick-off to October Breast Cancer Month.

“Canada has an amazing wealth of fashion talent, and seeing these creative visionaries bring their show-stopping designs to life as a collection on the runway is truly an epic spectacle,” says a proud Jay Manuel, who is curating the collection for the first time.

“Our 2022 theme, Celestial Awakening, is a Celebration of Strength, Hope, and Compassion and asked our designers to look to the heavens for inspiration. I am totally blown away by the creativity, skill, and craftsmanship that went into each and every design,” he says.

Founded in 2004, the international award-winning Cashmere Collection is an ardent supporter of Canada’s fashion design community and the Breast Cancer cause. Many of the greatest names in Canadian fashion have contributed to the collection, including Vancouver’s Jason Matlo, Grandi, Carly Wong, Alex Yu, and the much beloved Greta Constantine.

Internationally recognized fashion photographer Justin Wu captured the collection. Justin is an award-winning Toronto-based photographer and director and is best known for shooting world-renowned fashion and beauty campaigns; and has worked with Vogue, ELLE, and GQ.

Long-time collection partners MAC Cosmetics and FLOW Haircare created ethereal, on-theme looks for editorial photography and runway. Elegant accessories were by SALT Fine Jewelry, and L’intervalle provided exquisite footwear.