November 17, 2022

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An important new study by the investor Office at the OSC. Looks at how gamification techniques can be used to influence retail investors’ behaviour in both positive and negative ways.

We increasingly hear about gamification in investing. But is it widely understood and do people know its uses and effects? This morning we published an important new study that examines gamification and other behavioural techniques in a digital retail investing context.

Leaderboards. Points. Social interactions. Gamification is not just confetti. In this report we examine and define gamification techniques and others, and look at how they may affect investor behaviour - both positively and negatively. Our study also includes an innovative, novel experiment (randomized controlled trial) that produced some really significant findings and data on the effects a few techniques have on trading behaviour. These findings reinforce the importance of using behavioural science as a policy tool here at the Ontario Securities Commission.

The full study and accompanying OSC Staff Notice 11-796 is found here:

Terrific work by our OSC Investor Office Research and Behavioural Insights Team (IORBIT) as well as our partners at The Behavioural Insights Team, well done!

We'll continue to engage with our regulatory partners in Canada and internationally on the report's findings, conclusions and recommendations, and now with stakeholders and investors as well. Please free to reach out if you have any questions for our team.

#gamification #digitalengagement #behaviouralscience #behavioralscience #investors #consumers #investorprotection #investoreducation

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