Well hi there!

My name's Lexi, and I help you turn your audience into a low-effort, consistent source of revenue and relationships through strategic, empathy-driven marketing that sounds like you and makes your audience actually want to take action.

I handle strategy, copy, and tech so you don't have to. My copy connects and converts, my strategy fits your brand, and my proven marketing systems drive engagement and revenue with little to no effort from you.

In this portfolio, you'll find:
✅ All types of emails and email sequences (sales, welcome, nurture, newsletters, lifecycle) 
✅ Full funnels (ad copy, landing pages, sales pages, emails)
✅ Website copy
✅ Long-form content (blogs & YouTube scripts)

I prioritize empathy-led messaging tied to the target audience's desires, pain points, fears, and aspirations. Persuasive messaging, segmentation, and powerful CTAs inspired by modern marketing psychological principles inspire the reader to take action.

I hope you find these samples reflect my skills, dedication, and passion. 
📩 If you have any questions, please don't hesitate to reach out to me at alexis@inventiveinkco.com. 
💻 If you like what you see and are interested in working together, book a FREE funnel audit call with me here: https://calendly.com/inventiveinkco/conversioncall.

I wrote, designed, and set up these emails in ConvertKit for the #1 paralegal training platform, Paralegal Boot Camp. I was contracted by the owner, Ann Pearson, to complete this project for her Black Friday Deal Week promotion.
<a href="https://drive.google.com/file/d/1SHxW890Ntb8FQP3ZBH-NbPgSgtNR9Z-T/view?usp=drive_link" rel="noopener noreferrer">Here is the link to the copy and designs in ConverKit</a>.
This sequence includes 2 value emails/newsletters, 3 preview emails, 10 sales emails, and 2 flash sale emails. 
The sales sequence generated over $20K in low-ticket sales to her existing email list (no outside promo or external marketing completed) with an average 44.9% open rate and 1.7% CTR.
I wrote the copy for all emails and designed and set them up in ConvertKit. I also repurposed each day's content for social media carousels. 
Here are the links to the original email copy:
<ol><li><a href="https://docs.google.com/document/d/1x2anRWHTtSxIarZhdrAr9hNOXjG_YTaboDedQY7AApE/edit?usp=sharing" rel="noopener noreferrer">Teaser Emails</a></li><li><a href="https://docs.google.com/document/d/1jd7eP1Z09jdgbPg2P4w5zJV5GOzq-Droj2vSJ0OGpFw/edit?usp=sharing" rel="noopener noreferrer">Deal Week Sales Sequence</a> </li></ol>

I wrote, designed, and set up these emails in ConvertKit for the #1 paralegal training platform, Paralegal Boot Camp. I was contracted by the owner, Ann Pearson, to complete this project for her Black Friday Deal Week promotion.

I wrote, designed, and set up these emails in Kit for the #1 paralegal training platform, Paralegal Boot Camp. I was contracted by the owner, Ann Pearson, to complete this project, achieving 44% open rates, an average CTR of 1.7%, and over 20X ROI.

Lexi Williams

Sales Email Sequence - 5-Day Deal Week Sale