Well hi there!

My name's Lexi, and I help you turn your audience into a low-effort, consistent source of revenue and relationships through strategic, empathy-driven marketing that sounds like you and makes your audience actually want to take action.

I handle strategy, copy, and tech so you don't have to. My copy connects and converts, my strategy fits your brand, and my proven marketing systems drive engagement and revenue with little to no effort from you.

In this portfolio, you'll find:
✅ All types of emails and email sequences (sales, welcome, nurture, newsletters, lifecycle) 
✅ Full funnels (ad copy, landing pages, sales pages, emails)
✅ Website copy
✅ Long-form content (blogs & YouTube scripts)

I prioritize empathy-led messaging tied to the target audience's desires, pain points, fears, and aspirations. Persuasive messaging, segmentation, and powerful CTAs inspired by modern marketing psychological principles inspire the reader to take action.

I hope you find these samples reflect my skills, dedication, and passion. 
📩 If you have any questions, please don't hesitate to reach out to me at alexis@inventiveinkco.com. 
💻 If you like what you see and are interested in working together, book a FREE funnel audit call with me here: https://calendly.com/inventiveinkco/conversioncall.

I wrote, designed, and set up these emails in ConvertKit for the #1 paralegal training platform, Paralegal Boot Camp. I was contracted by the owner, Ann Pearson, to complete this project for the launch of her new course, AI Boot Camp.
Here is <a href="https://drive.google.com/drive/folders/124HeQoTZya8SC6r3fILFYzxGuLgjU8Ud?usp=sharing" rel="noopener noreferrer">the link to the copy and designs in ConverKit</a>.
And here is <a href="https://docs.google.com/document/d/1GjA0LmYQG9Yv6N0NWjw31FtE0D0FtSa-A3AeD4ybdwg/edit?usp=sharing" rel="noopener noreferrer">the link to the Google Doc</a> with the email copy. 
This sequence includes 2 preview emails, 5 sales emails, and 3 day-of urgency emails.
I crafted the strategy, wrote the copy for all emails, and designed and set them up in ConvertKit. I also repurposed several days' content for social media carousels.
The sales sequence achieved 43 sales with a revenue of $14,921. It was sent to her existing, previously cold email list with an average 40.33% open rate and 2% CTR, with no social media promotion or ads.

I wrote, designed, and set up these emails in ConvertKit for the #1 paralegal training platform, Paralegal Boot Camp. I was contracted by the owner, Ann Pearson, to complete this project for the launch of her new course, AI Boot Camp.

Lexi Williams

7-Day Sales Email Sequence - Paralegal Training Courses