Well hi there!

My name's Lexi, and I help you turn your audience into a low-effort, consistent source of revenue and relationships through strategic, empathy-driven marketing that sounds like you and makes your audience actually want to take action.

I handle strategy, copy, and tech so you don't have to. My copy connects and converts, my strategy fits your brand, and my proven marketing systems drive engagement and revenue with little to no effort from you.

In this portfolio, you'll find:
✅ All types of emails and email sequences (sales, welcome, nurture, newsletters, lifecycle) 
✅ Full funnels (ad copy, landing pages, sales pages, emails)
✅ Website copy
✅ Long-form content (blogs & YouTube scripts)

I prioritize empathy-led messaging tied to the target audience's desires, pain points, fears, and aspirations. Persuasive messaging, segmentation, and powerful CTAs inspired by modern marketing psychological principles inspire the reader to take action.

I hope you find these samples reflect my skills, dedication, and passion. 
📩 If you have any questions, please don't hesitate to reach out to me at alexis@inventiveinkco.com. 
💻 If you like what you see and are interested in working together, book a FREE funnel audit call with me here: https://calendly.com/inventiveinkco/conversioncall.

I wrote, designed, and set up these two newsletters in ConvertKit for the #1 paralegal training platform, Paralegal Boot Camp. I was contracted by the owner, Ann Pearson, to complete this project repurposing her existing podcast and blog post content.
<a href="https://drive.google.com/file/d/1Iw2dl2rBxOvV3C81GJ50f0SJV8OhLUNJ/view?usp=sharing" rel="noopener noreferrer">Here is the link to the email designs and copy. </a>
These emails were sent the week of November 18, 2024. Their results were as follows: 
<ol><li>Email 1: 43.9% Open Rate, 2.4% CTR (279 clicks), 181 lead magnet downloads</li><li>Email 2: 42.7% Open Rate, 1.9% CTR (361 clicks)</li></ol>

I wrote, designed, and set up these newsletters in ConvertKit for the #1 paralegal training platform, Paralegal Boot Camp. I was contracted by the owner, Ann Pearson, to complete this project repurposing her existing podcast and blog post content.

Lexi Williams

Repurposed Newsletters - Paralegal Training Courses