Well hi there!

My name's Lexi, and I help you turn your audience into a low-effort, consistent source of revenue and relationships through strategic, empathy-driven marketing that sounds like you and makes your audience actually want to take action.

I handle strategy, copy, and tech so you don't have to. My copy connects and converts, my strategy fits your brand, and my proven marketing systems drive engagement and revenue with little to no effort from you.

In this portfolio, you'll find:
✅ All types of emails and email sequences (sales, welcome, nurture, newsletters, lifecycle) 
✅ Full funnels (ad copy, landing pages, sales pages, emails)
✅ Website copy
✅ Long-form content (blogs & YouTube scripts)

I prioritize empathy-led messaging tied to the target audience's desires, pain points, fears, and aspirations. Persuasive messaging, segmentation, and powerful CTAs inspired by modern marketing psychological principles inspire the reader to take action.

I hope you find these samples reflect my skills, dedication, and passion. 
📩 If you have any questions, please don't hesitate to reach out to me at alexis@inventiveinkco.com. 
💻 If you like what you see and are interested in working together, book a FREE funnel audit call with me here: https://calendly.com/inventiveinkco/conversioncall.

I wrote, designed, and set up the automation for this 4-part welcome sequence in Klaviyo for a luxury home organizing and styling business, Calming Home by Venus. I was contracted by the owner to complete this system. Achieved 95% open rate &amp; 5% CTR.
Here is the&nbsp;<a href="https://drive.google.com/drive/folders/1Be7zP4oMlcpyclsuJlNJ6hk661Jr4ESa?usp=sharing" rel="noopener noreferrer">link to the Google Drive</a>&nbsp;housing the automation, copy, and designs.
I created the strategy, wrote the copy, designed and set up the emails and automations in Klaviyo, and used Zapier to link the automation to the FB Ad funnel.
<figure class="ql-card-editable ql-card-figure" tabindex="0"><img src="https://images-production.authory.com/58cdad83-8600-4a7a-a0bc-ceb6d679678b/f140ab3a-9f12-43ce-bf17-2e07f1515158/5d3db890-03c6-11f1-a358-53a65e4674fe"><figcaption>Automation Setup</figcaption></figure>

I wrote, designed, and set up the automation for this 4-part welcome sequence in Klaviyo for a luxury home organizing and styling business, Calming Home by Venus. I was contracted by the owner to complete this system. Achieved 95% open rate & 5% CTR.

Lexi Williams

Welcome Sequence + Klaviyo Automation - Luxury Organizer