Well hi there!

My name's Lexi, and I help you turn your audience into a low-effort, consistent source of revenue and relationships through strategic, empathy-driven marketing that sounds like you and makes your audience actually want to take action.

I handle strategy, copy, and tech so you don't have to. My copy connects and converts, my strategy fits your brand, and my proven marketing systems drive engagement and revenue with little to no effort from you.

In this portfolio, you'll find:
✅ All types of emails and email sequences (sales, welcome, nurture, newsletters, lifecycle) 
✅ Full funnels (ad copy, landing pages, sales pages, emails)
✅ Website copy
✅ Long-form content (blogs & YouTube scripts)

I prioritize empathy-led messaging tied to the target audience's desires, pain points, fears, and aspirations. Persuasive messaging, segmentation, and powerful CTAs inspired by modern marketing psychological principles inspire the reader to take action.

I hope you find these samples reflect my skills, dedication, and passion. 
📩 If you have any questions, please don't hesitate to reach out to me at alexis@inventiveinkco.com. 
💻 If you like what you see and are interested in working together, book a FREE funnel audit call with me here: https://calendly.com/inventiveinkco/conversioncall.

I utilized my evergreen lead magnet system to strategize, write, design, and set up this email sequence in Flodesk for Angelica Pompy Education. I was contracted by the owner, Angelica Pompy, to complete this project, with a 38% open rate &amp; 9.1% CTR.
<a href="https://drive.google.com/file/d/1G7DyfWwrKwtXaIbYvyuCJBFU4X-qdaJN/view?usp=sharing" rel="noopener noreferrer">Here is the link to the metrics, email copy, and workflow automation setup.</a>
The lead magnet is a short masterclass on how to grow followers on Instagram and turn them into leads. The masterclass played as soon as they finished inputting their information, leading many to watch it right then. We needed a way to still be in their inbox to funnel them to Angelica's main offer, a monthly membership called Business Church.
With a focus on clear messaging and fast nurturing of both cold and warm leads, I created a sequence of emails to encourage viewership of the masterclass, then upsell them into her monthly membership offer using gentle persuasion and an action-triggered deadline timer to incite urgency without being pushy or salesy. From this sequence, over 34% of customers have joined her membership.

I utilized my evergreen lead magnet system to strategize, write, design, and set up this email sequence in Flodesk for Angelica Pompy Education. I was contracted by the owner, Angelica Pompy, to complete this project, with a 38% open rate & 9.1% CTR.

Lexi Williams

Evergreen Lead Magnet Email Funnel + Flodesk Workflow - Business Coach