Well hi there!

My name's Lexi, and I help you turn your audience into a low-effort, consistent source of revenue and relationships through strategic, empathy-driven marketing that sounds like you and makes your audience actually want to take action.

I handle strategy, copy, and tech so you don't have to. My copy connects and converts, my strategy fits your brand, and my proven marketing systems drive engagement and revenue with little to no effort from you.

In this portfolio, you'll find:
✅ All types of emails and email sequences (sales, welcome, nurture, newsletters, lifecycle) 
✅ Full funnels (ad copy, landing pages, sales pages, emails)
✅ Website copy
✅ Long-form content (blogs & YouTube scripts)

I prioritize empathy-led messaging tied to the target audience's desires, pain points, fears, and aspirations. Persuasive messaging, segmentation, and powerful CTAs inspired by modern marketing psychological principles inspire the reader to take action.

I hope you find these samples reflect my skills, dedication, and passion. 
📩 If you have any questions, please don't hesitate to reach out to me at alexis@inventiveinkco.com. 
💻 If you like what you see and are interested in working together, book a FREE funnel audit call with me here: https://calendly.com/inventiveinkco/conversioncall.

I wrote, designed, and set up these emails in Flodesk for Angelica Pompy Education. I was contracted by the owner, Angelica Pompy, to complete this project.
<a href="https://drive.google.com/file/d/10p2JCcHxBAE8yJCSV21dpGxDCgEIn-IP/view?usp=sharing" rel="noopener noreferrer">Here's the link to the automation setup, copy, and analytics.</a>
This welcome sequence was created to replace an existing welcome email. I handled strategy, copywriting, and setup and design within Flodesk. The sequence achieved an average open rate of over 45% with an average CTR of 1.0%.
 
<figure class="ql-card-editable ql-card-figure" tabindex="0"><img src="https://images-production.authory.com/58cdad83-8600-4a7a-a0bc-ceb6d679678b/e8cdc5dd-3fb9-4b02-8374-2980e208e6b2/9b1223f0-dbbb-11f0-b189-5557d6a256b3"><figcaption>Automation Setup</figcaption></figure>
<figure class="ql-card-editable ql-card-figure" tabindex="0"><img src="https://images-production.authory.com/58cdad83-8600-4a7a-a0bc-ceb6d679678b/e8cdc5dd-3fb9-4b02-8374-2980e208e6b2/cc3b3320-fd78-11f0-a6ac-c78e8d730f13"><figcaption>Email 1 - Copy + Design</figcaption></figure>

I wrote, designed, and set up these emails in Flodesk for Angelica Pompy Education. I was contracted by the owner, Angelica Pompy, to complete this project. Here's the link to the copy: https://docs.google.com/document/d/1aSwyIiNpCTCKGyU-1yT-vXgx90LS

I wrote, designed, & set up these emails in Flodesk for Angelica Pompy Education. I was contracted by the owner to complete this project. Here's the link to the copy: https://drive.google.com/file/d/10p2JCcHxBAE8yJCSV21dpGxDCgEIn-IP/view?usp=sharing

Lexi Williams

Welcome Email Sequence + Flodesk Automation - Business Coach