Hi Ruri!

My name's Lexi, and I help you turn your audience into a low-effort, consistent source of revenue and relationships through strategic, empathy-driven email marketing that sounds like you and makes your audience actually want to open and take action. 

I handle strategy, copy, and tech so you don't have to. My copy connects and converts, my strategy fits your brand, and my proven email systems drive engagement and revenue with little to no effort from you.

In this portfolio, you'll find sales email sequences, welcome emails, promotional newsletters, and nurture sequences I've written for personal brands, including coaches, consultants, course creators, influencers, and service providers. All have an average open rate of over 48% and an average click-through rate of over 3.6%.

In these emails, I prioritize empathy-led messaging tied to the target audience's desires, pain points, fears, and aspirations. Persuasive messaging, segmentation, and powerful CTAs inspired by modern marketing psychological principles inspire the reader to take action.

I hope you find these samples reflect my skills, dedication, and passion. If you have any questions, please don't hesitate to reach out to me at alexis@inventiveinkco.com. If you like what you see and are interested in working together, book a call with me here: https://calendly.com/inventiveinkco/conversioncall

Hi there!

Here you'll find a compilation of testimonials from various happy clients I've worked with to create high-quality content and profitable marketing funnels.

I always strive to create the highest-quality, most impactful work that requires little to no edits and delivers results. I also try to make working with me fun, streamlined, and stress-free! I pride myself on consistent communication, meeting (and often beating) deadlines, and easy-to-implement systems.

I hope you'll find these testimonials reflect my extensive experience, professionalism, passion, and dedication to my craft. If that sounds like someone you'd want to work with, you can contact me at alexis@inventiveinkco.com. I would love to provide you with the same experience! 


Find Alexis Williams's content and copywriting assets all in one single place and follow all new content pieces via email, regardless where they are published.

Alexis Williams' Portfolio

<div dir="ltr"><br><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">---------- Forwarded message ---------<br>From: <strong class="gmail_sendername" dir="auto">Venus Davis</strong> <span dir="auto">&lt;<a href="mailto:venus@calminghomebyvenus.com">venus@calminghomebyvenus.com</a>&gt;</span><br>Date: Mon, Jun 24, 2024 at 5:18 PM<br>Subject: Get the deets on your Discovery Call<br>To: Alexis &lt;<a href="mailto:lexiwroteit@gmail.com">lexiwroteit@gmail.com</a>&gt;<br></div><br><br><div class="msg3791861553440780262">










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      Just one phone call away from reclaiming calm in your home! ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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<a href="http://www.calminghomebyvenus.com">
              Visit my website
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<p dir="ltr"><span>Hey Alexis!</span></p>
<p dir="ltr">I’m so excited to help you on your journey to transforming your space!</p>
<p dir="ltr">You should receive your confirmation for your Discovery Call in just a few minutes.</p>
<p dir="ltr">I can’t wait to speak with you there!</p>
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<p dir="ltr">But if you’re ready to kickstart your experience and get support from me right away…</p>
<p dir="ltr">With an experience that includes:</p>
<p dir="ltr"><span>⇒</span> Receiving an in-person Calming Consult to measure your space and dive deeper into your goals…</p>
<p dir="ltr"><span>⇒ </span>Sampling a curated selection of our luxury organizing products…</p>
<p dir="ltr"><span>⇒ </span>Getting customized roadmaps and systems to restore calm in your home…</p>
<p dir="ltr"><span>⇒</span> Accessing 1:1 coaching to help you implement and maintain systems that break the cycle of disorder…</p>
<p dir="ltr">I’ll give you just what you’re looking for in my later emails. Until then, I look forward to talking with you!&nbsp;</p>
<p dir="ltr">If you have any questions or concerns before your call, <span>hit reply and send them to my email</span>. I’d be happy to address them!</p>
<p dir="ltr"><span>Stay Calm,</span></p>
<p dir="ltr">Venus</p>
<p dir="ltr">____</p>
<p dir="ltr">&nbsp;</p>
<div><span>P.S.</span> Keep an eye out for another email welcoming you into the Calming Community. It should hit your inbox in a few hours!</div>
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<div>No longer want to receive these emails? <a href="https://ctrk.klclick3.com/l/01J161T94RZZDRF7AHK86VS097_2">Unsubscribe</a>.<br>
Calming Home By Venus, LLC 101 Maple Creek Drive Martinez, GA 30907</div>
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<img src="https://images-production.authory.com/58cdad83-8600-4a7a-a0bc-ceb6d679678b/748c2145-88fa-44aa-8512-1a86661f0b1d/c3c6fc50-9bd2-11ef-8d9d-d567ea1a237c" alt="" width="1" height="1"></div></div></div><br clear="all"><div><br></div><span class="gmail_signature_prefix">-- </span><br><div dir="ltr" class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr">Alexis Williams&nbsp;<div>Content Manager &amp; Copywriter&nbsp;</div><div>CEO | Inventive Ink Co.&nbsp;</div><div><a href="http://www.inventiveinkco.com">www.inventiveinkco.com</a><br></div></div></div></div>



<p>This is a Day 0 Autoresponder for a home organizing and interior design company, Calming Home by Venus. I wrote the copy, designed and set up the email and automations in Klaviyo, and used Zapier to create automations linked to the FB Ad funnel.</p>
<p>Calming Home By Venus is a professional organizing and interior decorating company that alleviates stress and enhances mental clarity for overwhelmed individuals with customized solutions.</p>
<p>I was contracted to write this email by the owner, Venus Davis. It achieved a 96.7% open rate.</p>


Alexis Williams

Get the deets on your Discovery Call

I wrote, designed, and set up this Autoresponder email in Klaviyo for Calming Home by Venus. I was contracted to write this email by the owner, Venus Davis. It confirms the scheduled discovery call and leaves breadcrumbs for the upsell offer.

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