I completed this 5-day sales sequence for Angelica Pompy's mid-ticket monthly business coaching membership, Business Church. With a 3-month waitlist strategy, 1 month of priming emails and social media posts, a campaign encouraging existing members to invite potential new clients, and the sales sequence, we sold $64,500 worth of memberships.
The campaign ran from February 16-20, with waitlist early access opening plus a general teaser email going out on February 13th, and 4 weeks of priming emails and IG posts on the importance of mentorship and community.
The full sales sequence consisted of:
- 2 waitlist emails
- 1 general email list teaser email
- 5 sales emails
- 2 last-day urgency emails
Our goal was to sell 10 memberships, as she'd never sold more than that amount before. We sold 43 memberships total from the sales sequence, its repurposed social media posts, and IG DMs alone, with 14 converting from the waitlist and the rest from the sales email sequenc and IG posts + DMs.
Open rates My goal was to focus on conversions over CTRs. We achieved the following metrics:
📊 Open rates: 37.6% – 62.5%
📊 Average CTR: 3.17%
📊 # of clicks converted: 5%
📊 Unsubscribe rate: just 1.8%
We also conducted a Bring-a-Friend campaign where we allowed her current members to bring business friends to one of her Business Church sessions so they could experience it for themselves. From this campaign, we gained 3 new Business Church members for a total of 46 memberships sold in the promotional period.