Hi Ruri!

My name's Lexi, and I help you turn your audience into a low-effort, consistent source of revenue and relationships through strategic, empathy-driven email marketing that sounds like you and makes your audience actually want to open and take action. 

I handle strategy, copy, and tech so you don't have to. My copy connects and converts, my strategy fits your brand, and my proven email systems drive engagement and revenue with little to no effort from you.

In this portfolio, you'll find sales email sequences, welcome emails, promotional newsletters, and nurture sequences I've written for personal brands, including coaches, consultants, course creators, influencers, and service providers. All have an average open rate of over 48% and an average click-through rate of over 3.6%.

In these emails, I prioritize empathy-led messaging tied to the target audience's desires, pain points, fears, and aspirations. Persuasive messaging, segmentation, and powerful CTAs inspired by modern marketing psychological principles inspire the reader to take action.

I hope you find these samples reflect my skills, dedication, and passion. If you have any questions, please don't hesitate to reach out to me at alexis@inventiveinkco.com. If you like what you see and are interested in working together, book a call with me here: https://calendly.com/inventiveinkco/conversioncall

Hi there!

Here you'll find a compilation of testimonials from various happy clients I've worked with to create high-quality content and profitable marketing funnels.

I always strive to create the highest-quality, most impactful work that requires little to no edits and delivers results. I also try to make working with me fun, streamlined, and stress-free! I pride myself on consistent communication, meeting (and often beating) deadlines, and easy-to-implement systems.

I hope you'll find these testimonials reflect my extensive experience, professionalism, passion, and dedication to my craft. If that sounds like someone you'd want to work with, you can contact me at alexis@inventiveinkco.com. I would love to provide you with the same experience! 


Find Alexis Williams's content and copywriting assets all in one single place and follow all new content pieces via email, regardless where they are published.

Alexis Williams' Portfolio

I wrote, designed, and set up this 5-part welcome sequence in Klaviyo for a luxury home organizing and styling business, Calming Home by Venus. I was contracted to write this email sequence by the owner, Venus Davis.
Here is the <a href="https://docs.google.com/document/d/1o7nFJwozg71dzKC51bwkixH--dOLrxWN2r_3YGZDtsE/edit?usp=sharing" rel="noopener noreferrer">link to the Google Doc</a> housing the copy.
Calming Home By Venus is a professional organizing and interior decorating company that alleviates stress and enhances mental clarity for overwhelmed individuals with customized solutions.
I created the strategy, wrote the copy, designed and set up the emails and automations in Klaviyo, and used Zapier to create automations linked to the FB Ad funnel. 
These emails achieved a 92% open rate &amp; 5% CTR.
<figure class="ql-card-editable ql-card-figure" tabindex="0"><img src="https://images-production.authory.com/58cdad83-8600-4a7a-a0bc-ceb6d679678b/cce96a4b-1696-40c0-ae63-f77e440b98be/5e5917d0-03bf-11f1-a358-53a65e4674fe"><figcaption>Klaviyo Automation Setup</figcaption></figure>

I wrote, deesigned, and set up this 5-part welcome sequence in Klaviyo for a luxury home organizing and styling business, Calming Home by Venus. I was contracted to write this email sequence by the owner, Venus Davis. Achieved 50% open rate & 5% CTR.

I wrote, designed, and set up this 4-part welcome sequence in Klaviyo for a luxury home organizing and styling business, Calming Home by Venus. I was contracted to write this email sequence by the owner, Venus Davis. Achieved 95% open rate & 5% CTR.

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5-Part Email Welcome Series