“The Sell Sider” is a column written for the sell side of the digital media community. Today’s...

Are we witnessing a renaissance in media owners’ data and audience strategies?It feels like...

I recently had the opportunity to dive deeply into how media owners approach the diversification...

Digital advertising is becoming subtly and silently polarized. Not in the angry, conflicted way...

From the consumer’s point of view, advertising hasn’t evolved.Digital ads mimic print’s design as...

Remember all the times that media owners complained about how the majority of advertisers’ budgets...

I have always considered a programmatic monoculture to be one of the biggest threats to digital...

The advertiser-funded Programmatic Supply Chain Transparency Study by the Incorporated Society of...

Sports federations, leagues, clubs and athletes are fighting for their future. In a matter of weeks...

Many first incorrectly considered COVID-19 to be a “China issue,” then it became an “Asia issue.”...

Many media owners still struggle to see the long-term opportunity in front of them.But I am filled...

The tide is turning in an ecosystem that should work harmonically but has for years favored one...

Companies’ user data ownership is dead, but we may have not fully realized and accepted it yet.How...

After several months of debate, speculation and conflicting positions following the earthquake...

Various complaints argue that RTB is incompatible with the EU’s General Data Protection Regulation...

I find brand safety one of the most baffling contradictions of our industry. It often represents...

Some could argue that media brands’ first-party user-level data is of high quality, but probably...

Unilever recently announced “Unilever Trusted Publishers,” a network of global, regional and local...

The digital advertising industry needs, more than ever, privacy advocates and activists – some...

Some consider ad blockers to be the first user-led mass rebellion against bad advertising...